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The CHC companies that win this decade will be the ones who decide now whether GLP-1 is a #threat to defend against or a category to #shape
The Diet and Training Protocol This is critical
Retailers have also begun adjusting to meet the needs of these customers, including changing up ready meal offerings to increase protein and vegetables, stocking more on-the-go protein enhanced beverages, and highlighting products to help with side effects (e.g., gum to help with nausea) (Kendall, 2025
Flavor is the differentiator
The individual ingredients can be purchased separately for $65-105 monthly
This helps keep your blood sugar from climbing too high
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