Promoting Fashion Format:Paperback which shows how to gather

which shows how to gather all the information together

ideal for all skin tones

bias bindings and piping

Penguin Books and The Guardian

how to make your content the best possible

Promoting Fashion Format:Paperback which shows how to gatherThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion